Category Archives: Uncategorized

Ecommerce

Howstuffworks (5/5)

http://money.howstuffworks.com/ecommerce.htm

A beginners guide to ecommerce that literally touches all the basics. Although other resources will be required to develop a complex understanding, this article is the perfect place to start.

Webopedia (3/5)

http://www.webopedia.com/TERM/E/electronic_commerce.html

Webopedia is an encyclopedia for things on the internet. the website offers an explanation of the basics of ecommerce. This website is not exclusively for ecommerce and touches on a variety of different topics.

 

Slideshare (3/5)

This website offers a great .ppt presentation on ecommerce. Its validity is questionable but the information is in depth and detailed.

Getelastic (5/5)

http://www.getelastic.com/

This source is the #1 ecommerce blog by subscribers.  It continuously is updating with new articles related to digital marketing and commerce. It’s user rating scale and reposts show which articles have provided the most help.

Ecommerce times (5/5)

http://www.ecommercetimes.com/

There is so much information on the internet that this company has started its own online newspaper to spread their findings.

 

Hubspot (4/5)

http://blog.hubspot.com/ecommerce

Hubspot is a website that features a series o posts on marketing in the digital age. Specifically related to e-commerce and generating revenue using online.

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Privacy & Ethics & Email

Electronic Frontier Foundation (5/5)

https://www.eff.org/issues/privacy

EFF is a website with the goal of empowering people to stand up for their digital privacy rights. This can be a good place for a business to draw information on the primary concerns of the public.

TED Blog (4/5)

http://blog.ted.com/2013/11/07/reading-on-the-state-of-digital-privacy-nsa-surveillance/

TED is a great resource for all sorts of interesting thoughts, but this post on Digital Privacy is extremely useful. It discusses where data is going and who is looking at it.

Privacy Surgeon (3/5)

http://www.privacysurgeon.org/blog/wp-content/uploads/2013/09/Privacy-in-the-Digital-Economy-final.pdf

This PDF document is a essay on digital data and its effects. It talks about how different data is regulated and the ramifications of alternatives. It not only speaks with a legal perspective but also with a philosophical one.

Wikipedia (3/5)

http://en.wikipedia.org/wiki/Ethical_marketing

Although this source must be taken with a grain of salt, it could still be considered the most effective way to learn the basics of ethical marketing.

Boundless (5/5)

https://www.boundless.com/marketing/social-responsibility-ethics-in-marketing/ethics-in-marketing/issues-in-marketing/

A digital source that includes many articles and marketing and ethics with a focus on issues in marketing. Talks about everything from pricing ethics to research ethics.

Ethics-based marketing (4/5)

http://www.ethicsbasedmarketing.net/3.html

Pretty self explanatory website. In depth knowledge on Ethical marketing. This source offers links to external articles as well as providing their own definition and guidelines to ethical marketing.

Buffer (blog) (3/5)

http://blog.bufferapp.com/8-effective-email-strategies-backed-by-research

This blog offers tips about effective email marketing techniques. Includes everything from structuring to naming conventions. All information is provided to get the best results possible from emails.

Forbes (4/5)

http://www.forbes.com/sites/katelee/2012/10/15/15-email-marketing-tips-for-small-businesses/

Forbes is always a great site for reliable articles. This one is on email techniques specifically for small businesses. Although the information is basic at best it offers the necessary tips to someone with no experience with email marketing.

Analytics

Digital Analytics Association (5/5)

http://www.digitalanalyticsassociation.org/

A great resource for everything analytics. DAA, has everytihng from newsletter to articles to even classes regarding the world of analytics. The Digital Analytics Association exists to help organizations illuminate and overcome the challenges of data acquisition, exploration, deduction and application. The DAA is a not-for-profit, volunteer-powered association, and strives to help individuals become more valuable through education, community, research and advocacy.

Webtrends (4/5)

http://webtrends.com/about/company-info/company-overview

Webtrends offers a portfolio of digital solutions that help brands understand consumer behaviors and enable them to act on those insights in the very moment they need to act. Utilizing advanced big data analytics, Webtrends solutions provide a consistent customer experience across all digital channels on any device the customer uses, helping brands remain connected and relevant to their customers, increase productivity and maximize yield on investments.

ComScore (4/5)

http://www.comscore.com/About_comScore

ComeScore is a leading internet technology company that measures what people do as they navigate the digital world – and turns that information into insights and actions for their clients

Kaushik (3/5)

http://www.kaushik.net/avinash/

Operated by Avinash Kaushik, this analytics blog offers great insights into the world of digital analytics. The blog doesn’t offer any real time service but offers a depth of knowledge in the forms of articles.

BrandWatch (4/5)

http://www.brandwatch.com/how-it-works/

Brandwatch is a large global analytics company that offers a variety of products and services for websites, and social media. They pride themselves on their uniqueness and since they operate and develop their own programs, they have the ability to offer insights that other companies cannot.

Advertising Age (5/5)

http://adage.com/channel/digital/20

Adage is an awesome website. Although not all the articles relate to digital analytics directly, their articles do offer a lot of insight into the strategies behind digital decisions and how they can be measured.

Autonomy (4/5)

http://www.autonomy.com/products/digital-marketing-hub

Operated by HP. This website offers a variety of in depth products that are focused on capturing Big Data!

Smart Insights (4/5)

http://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/

Smart Insights is an online advice website for companies of all sizes to get some reliable thoughts and insights for their digital marketing campaigns. The website shares a wealth of resources for someone just starting or operating a full campaign.