Analytics

Digital Analytics Association (5/5)

http://www.digitalanalyticsassociation.org/

A great resource for everything analytics. DAA, has everytihng from newsletter to articles to even classes regarding the world of analytics. The Digital Analytics Association exists to help organizations illuminate and overcome the challenges of data acquisition, exploration, deduction and application. The DAA is a not-for-profit, volunteer-powered association, and strives to help individuals become more valuable through education, community, research and advocacy.

Webtrends (4/5)

http://webtrends.com/about/company-info/company-overview

Webtrends offers a portfolio of digital solutions that help brands understand consumer behaviors and enable them to act on those insights in the very moment they need to act. Utilizing advanced big data analytics, Webtrends solutions provide a consistent customer experience across all digital channels on any device the customer uses, helping brands remain connected and relevant to their customers, increase productivity and maximize yield on investments.

ComScore (4/5)

http://www.comscore.com/About_comScore

ComeScore is a leading internet technology company that measures what people do as they navigate the digital world – and turns that information into insights and actions for their clients

Kaushik (3/5)

http://www.kaushik.net/avinash/

Operated by Avinash Kaushik, this analytics blog offers great insights into the world of digital analytics. The blog doesn’t offer any real time service but offers a depth of knowledge in the forms of articles.

BrandWatch (4/5)

http://www.brandwatch.com/how-it-works/

Brandwatch is a large global analytics company that offers a variety of products and services for websites, and social media. They pride themselves on their uniqueness and since they operate and develop their own programs, they have the ability to offer insights that other companies cannot.

Advertising Age (5/5)

http://adage.com/channel/digital/20

Adage is an awesome website. Although not all the articles relate to digital analytics directly, their articles do offer a lot of insight into the strategies behind digital decisions and how they can be measured.

Autonomy (4/5)

http://www.autonomy.com/products/digital-marketing-hub

Operated by HP. This website offers a variety of in depth products that are focused on capturing Big Data!

Smart Insights (4/5)

http://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/

Smart Insights is an online advice website for companies of all sizes to get some reliable thoughts and insights for their digital marketing campaigns. The website shares a wealth of resources for someone just starting or operating a full campaign.

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